ok not really but this article had a great title so I went with it. http://cnnmoney.mobi/money/archive/archive/detail/69484;jsessionid=AAF687B296E187315A469C776DEEE93C
I read this article on my blackberry yesterday and found it quite amusing. Even though it took my blackberry 7 different pages to view the entire article, it was still a pleasant read.
Some like Rupert Murdoch, CEO of the Washington Post, believe print will be over in 10 years. In format and frequency…. magazines and newspapers are starting to look very differently than they did even 5 years ago. Many weekly papers are now bi-weekly or monthly. Sam Zell, owner of L.A. Times and Chicago Tribune, is urging his employees from the top down to implement a 50/50 ratio of advertising and editorial content.
What this means to the Visual Media market? Nearly all publishers are putting more and more emphasis on their digital media products. It will be interesting to see the differences of regular “broadcast” news websites and these new emerging publisher sites. What will be the differences in these media products offered by the two sites. I don’t think there will be much difference. Publishers should consider to innovate more user-driven content in their sites if they are gonna survive. Creating networks of bloggers who attach themselves with articles.
I believe web video will become such a needed media, and a huge increase of revenue coming from web video advertising.
for example hulu.com, a free site offering some of the latest tv shows to stream for free, or nbc.com or really anywhere on the net since this past year’s push for ads in web video. (implementing paid advertising for 6-15 sec commercials during your view)
Can we start getting paid from youtube pay-per-click already?! I’ll start making silly “no budget” videos again.
Anxious to see this rapid market of visual media evolve. Who has their shovel ready?
Matt Reed
talkboxmedia.com
If you haven’t checked the website www.bnet.com you should. A comprehensive resource for Business professionals and a great asset for newly graduates of Business School. Motivational videos training the viewer on how to reach this market of consumers and the next. How to videos provide great information for companies large and small.
an interesting exerpt…. “Nearly 50% of all graduates from business school are headed into some form of Sales. 1/3 of those will fail in their first year and a half….” 3min40secs
The New Selling of America
I find this very interesting. I find this hard to swallow considering the American college graduate of business school has good chance of drowning his first year. Even though it was a plug for another companies sales training program, its sad for our education system. Why isn’t there a Business Sales Major? At least adequate training of selling techniques and customer relations?
I believe Mentorship is the best form of developing customer relation skills and the art of selling, for me it was my father. From going on the road, meeting with clients to cold calling with my father, Roger Reed, I have learned a number of invaluable skills from an early age of four. My father now sells capital medical equipment for Nihon Kohden, Japan’s leading manufacturer, developer and distributor of medical electronic equipment in the U.S. I encourage all business grads to find someone successful in business and study them; it can only rub off on you.
all this to say… I make videos for many consumer audiences and also run a business. Therefore, this website and mentorship was a great asset to me and my company.
Matt Reed
talkboxmedia.com
talkbox media, inc.
Thanks to design2success.com for the reference to this site. A premier provider in web application development located in Boca Raton, FL.
Check out these two reviews on some of the work done for Book of Hope…
two great blogs. plus 2 reviews. Check it…
and
Well as some of you may know, I just wrapped up a week at the Visual Story Network Conference here in Fort Lauderdale. It was a fruitful time and many good friendships were made. A wide variety of people attended including hollywood film people, non-profit execs, and business/investors as well…
I learned a lot about the truth of storytelling and what an impact it can have on someone’s life. One of the books mentioned in the conference as a “must read” was the book “Story” by Robert McKee. A man universally regarded as the world’s premier screenwriting teacher. He has taught more than 35,000 grad students.
Well, I’m no screenwriter.
But I tell you that in every aspect of what i do in the media industry, whether it be documentary or 4 min promotionals or telling a friend a story, I will be using the techniques found in this book. Its not a quick read (417 pages). I started the journey around 2 hours ago and tackled a mere 40 pages. In that 40 pages, I learned more than I have ever learned in any schooling or classroom setting on story development.
$35.00 book = lifetime of dynamic storytelling.
a worthy investment. pick up a copy.
I have found that everything if life is a story. Every conversation and every encounter. As I walked off the plane from Baltimore every encounter I had with people, I was thinking it in story form. Its weird that you can control/recognize the “ebb and flow” of conversations when you think like a story. Everything you do is forming a story. What’s your story?
After the launch of the successful Podcast initiative in December 2007, the media sector for Book of Hope has seriously takin’ off. Many things are in the works for this great Non-Profit committed to bringing God’s Word to all the Children and Youth of the world. This year Book of Hope will produce 52 podcasts to release weekly.
Check out one of the podcasts released to launch this initiative!
Featuring music by Daniel Bashta www.danielbashta.com
talkbox
redefining storytelling.
Please respond, post and give in to this blog as much as you would like. We will be blogging about all things media. Vids, Podcasts, Music, Films, Short Films, Documentaries, Photography, Design and anything under the sun that is media…
Matt Reed
