ok not really but this article had a great title so I went with it. http://cnnmoney.mobi/money/archive/archive/detail/69484;jsessionid=AAF687B296E187315A469C776DEEE93C
I read this article on my blackberry yesterday and found it quite amusing. Even though it took my blackberry 7 different pages to view the entire article, it was still a pleasant read.
Some like Rupert Murdoch, CEO of the Washington Post, believe print will be over in 10 years. In format and frequency…. magazines and newspapers are starting to look very differently than they did even 5 years ago. Many weekly papers are now bi-weekly or monthly. Sam Zell, owner of L.A. Times and Chicago Tribune, is urging his employees from the top down to implement a 50/50 ratio of advertising and editorial content.
What this means to the Visual Media market? Nearly all publishers are putting more and more emphasis on their digital media products. It will be interesting to see the differences of regular “broadcast” news websites and these new emerging publisher sites. What will be the differences in these media products offered by the two sites. I don’t think there will be much difference. Publishers should consider to innovate more user-driven content in their sites if they are gonna survive. Creating networks of bloggers who attach themselves with articles.
I believe web video will become such a needed media, and a huge increase of revenue coming from web video advertising.
for example hulu.com, a free site offering some of the latest tv shows to stream for free, or nbc.com or really anywhere on the net since this past year’s push for ads in web video. (implementing paid advertising for 6-15 sec commercials during your view)
Can we start getting paid from youtube pay-per-click already?! I’ll start making silly “no budget” videos again.
Anxious to see this rapid market of visual media evolve. Who has their shovel ready?
Matt Reed
talkboxmedia.com
